| The story behind our new logo and design. |
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A knight is an elite warrior, sworn to uphold the values of faith, loyalty, courage, and honour. A knight’s mission is to “protect the weak, defenseless, and helpless, and fight for the general welfare of all.” The mission of Corporate Knights is to humanize the marketplace by informing people of the impacts of their decisions, showcasing leaders and innovators, and connecting the dots – bringing together all sectors to identify ways to make the market work better for the environment, society, and the economy. Corporate Knights believes a responsible corporate culture can foster a more livable world for all. Inspired by the storied history of both Corporate Knights and our medieval predecessors, award-winning designer Antonio De Luca has created a new logo for the magazine using a black letter font. This particular font has “nipples,” which were an ancient form of copyright denoting the font’s royal history. Traditional black letter types evoke images of knights and chivalry, and are unmistakably associated with the Middle Ages. Scholars have found black letter text in friezes in alehouses and cottages, and have suggested that even ‘illiterate’ citizens would have been familiar with large black-letter texts on the walls. Therefore, while it is a regal text, it also has a history of being accessible to the less fortunate. The word “Corporate” is suitably set apart from “Knights,” yet taken together, it’s clear that the two are not mutually exclusive – a corporation, with its wide-reaching influence, can surely be a knight. You’ll notice that the theme of knighthood runs throughout our new design. Unfortunately, in medieval England, knighthood was determined by gender and lineage. Today, we at Corporate Knights believe that any organization or individual can make it their mission to fight for the general welfare of society, the environment, and the sustainable economy. What do you think? This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
Upcoming Issue
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